# Innovimed > Innovimed is a MedTech consultancy for medical device manufacturers entering emerging markets. We find and vet distributors, set up partnerships that keep stock and cash moving, and work with local authorities and public buyers. Innovimed is based in Warsaw, Poland (Innovimed Sp. z o.o.), with hubs in Madrid, Warsaw and Dubai. It helps manufacturers choose the right distributor partner, set up the partnership so stock and cash keep moving, manage it month by month, and work with ministries, public hospital networks and procurement bodies alongside the distributor. ## Services ### Distributor search and selection We map who already sells to the hospitals you want to reach, then test each candidate on what matters: customer relationships, sales and service teams, warehousing, finances and the portfolio they carry today. - Market and channel mapping - Site visits and hospital references - Financial and reputational checks - Contract terms, exclusivity and exit clauses ### Partnership set-up Most distributor problems start in the first contract. We agree a joint business plan with your partner, with targets, pricing and margins, payment terms and an order process both sides can live with. - Joint business plan and targets - Pricing and margin structure - Payment terms and credit limits - Forecasting and order rhythm ### Distributor management We run the partnership with you month by month. We track what reaches hospitals, not just what is ordered, and keep stock levels, expiry dates and payments under control before small issues become disputes. - Monthly sell-out and stock reviews - Cashflow and receivables tracking - Expiry and slow-moving stock plans - Performance plans, or a managed change of partner ### Local authorities and public buyers In many emerging markets, public hospitals and procurement agencies decide what is bought. We build working relationships with them and help your distributor prepare for tenders well ahead of deadlines. - Tender monitoring and preparation - Meetings with ministries and hospital networks - Procurement rules explained in plain terms - Coordination with trade and investment agencies ## How an engagement works 1. **Assess the market**: Who buys, how they buy, who already supplies them and which channel fits your product and price point. 2. **Find the partner**: A long list, site visits, hospital references and financial checks, narrowed to a shortlist you can meet. 3. **Set up for stock and cash**: Contract, targets, margins, payment terms, forecasts and order rhythm, agreed before the first shipment. 4. **Manage and grow**: Monthly reviews of sell-out, stock and payments, joint tender planning and meetings with local authorities. ## Regions and hubs - **Central and Eastern Europe** (supported from Warsaw): Public hospital tenders drive much of the demand, and one distributor often covers several neighbouring countries. - **Türkiye** (supported from Warsaw): Large private hospital groups sit alongside public purchasing, with strong local distributors and close attention to price. - **Middle East and Gulf** (supported from Dubai): Centralised public purchasing and fast-growing private hospital groups. Local agent arrangements are common. - **Central Asia and Caucasus** (supported from Dubai): Fewer, larger distributors, with government programmes and tenders shaping much of the market. - **North Africa** (supported from Madrid): Public tenders and long payment cycles, where currency availability can affect when you are paid. - **Sub-Saharan Africa** (supported from Dubai): Public and donor-funded programmes alongside private hospitals. Logistics and service coverage decide success. - **Asia-Pacific** (supported from Dubai): Very different markets side by side, usually needing a dedicated partner in each country. - **Latin America** (supported from Madrid): Public health systems buy through tenders, and currency swings make payment terms worth managing closely. ## Frequently asked questions ### Is this market worth entering now? It depends on who pays for your product there, how they buy it and who already supplies them. We start every conversation by looking at those three things before talking about partners. ### Should we give our distributor exclusivity? Exclusivity can be the right incentive, but only with clear targets, a defined territory and a way out if the targets are missed. We help you agree terms that protect both sides. ### Our distributor orders well but pays late. What should we do? Strong orders with slipping payments often mean stock is building up in the channel. We look at sell-out, stock and receivables together and agree a plan before the next shipment. ### How do we take part in public tenders? Usually through your distributor, with your support on documentation, pricing and samples. The key is hearing about tenders early, which needs regular contact with the buyers. ### When is it time to change distributor? When a performance plan has been agreed and still is not met. Changing partner is disruptive, so we plan the handover of customers, stock and service carefully to keep hospitals supplied. ## Contact - Email: office@innovimed.com - Website: https://innovimed.com/ - LinkedIn: https://www.linkedin.com/company/innovi-medical/ - Address: Innovimed Sp. z o.o., Świeradowska 47, 00-903 Warszawa, Poland ## Links - [Home page](https://innovimed.com/): overview, services, regions and contact - [Where we work](https://innovimed.com/#markets): regions and hubs - [How we work](https://innovimed.com/#approach): engagement steps - [Services](https://innovimed.com/#services): the four services in detail - [Distributor health check](https://innovimed.com/#health-check): six-question self-assessment - [Questions](https://innovimed.com/#questions): frequently asked questions - [Contact](https://innovimed.com/#contact): start a conversation about a new market